Answer these 5 questions honestly. Check the boxes that apply. Your results will appear at the bottom. This is a self-assessment — not legal advice. If you have any high-risk indicators, consult a lawyer.

The Quiz

Question 1
Do you use any AI tool in your business — even occasionally?
Yes — I use AI tools (ChatGPT, Claude, Jasper, AI chatbots, AI-powered tools)
I'm not sure — I might be using AI tools without knowing it
No — I don't use any AI tools
Question 2
Do you use an AI chatbot or automated response system on your website or Amazon/Bol.com storefront?
Yes — customers interact with an AI chatbot
Yes — but it clearly discloses it's AI to users
No
Question 3
Do you use AI tools that make automated decisions about individuals — employees, customers, or suppliers?
Yes — for example: AI screening job applicants, AI evaluating supplier performance with automated consequences
Yes — for example: AI automated repricing, AI inventory decisions (no individual decisions)
No — my AI tools don't make decisions about specific individuals
Question 4
Do you sell to EU customers (Amazon EU, Bol.com, or your own website to European consumers)?
Yes — I sell on Amazon EU, Bol.com, or my own website to EU consumers
No — I only sell outside the EU
Question 5
Are you using AI to interact with customers in a way that affects their rights or experience?
Yes — AI is making decisions about customer orders, returns, or service without human review
Partially — AI flags things for human review, but humans make the final decision
No — AI only assists; humans make all decisions

Your Results

Low Risk

You're Probably Fine

Based on your answers, your AI tools likely fall into the "minimal risk" or "limited risk" category under the EU AI Act. Your main obligations are straightforward — if you have an AI chatbot, make sure it's disclosed as AI.

  • What to do: Do a 30-minute AI inventory, fix any chatbot disclosures, document your assessment. Total time: 2 hours.
  • Deadline: Before August 2026
Medium Risk

You Have Some Work to Do

Your AI use involves some transparency obligations. If you have an AI chatbot without disclosure, or if AI is making partially automated decisions about customers, you need to take action before August 2026.

  • What to do: Add AI disclosure to any customer-facing AI tools. Document how your AI systems work and what decisions they make. Consider a legal review of your AI customer service implementation.
  • Deadline: Before August 2026
Higher Risk

You Need Professional Guidance

Your AI use may fall into the "high risk" category under the EU AI Act — particularly if AI is making automated decisions about individuals (employees, customers, suppliers) without meaningful human oversight. High-risk AI systems have significant compliance obligations.

  • What to do: Consult an EU AI Act specialist or lawyer before August 2026. Do not self-assess if you're making automated decisions about individuals.
  • Deadline: Immediately — start the assessment process now

The Bottom Line

Most small and medium businesses fall into the low or medium risk category. The EU AI Act is less scary than it sounds for typical e-commerce operations — but ignoring it entirely is a mistake, because the awareness gap is where complaints and enforcement start.

If you sell to EU customers and use any AI tools, the minimum worth doing is:

  1. Know what AI tools you're using
  2. Make sure any customer-facing AI is disclosed as AI
  3. Document your assessment

Want a proper AI Act compliance assessment for your specific setup?

Book a free 30-minute call. We'll walk through your AI tool inventory and tell you exactly what needs to change — and what doesn't.

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Read the full explainer: EU AI Act Explained for E-commerce Sellers: What You Must Know Before August 2026.